avril 10, 2003
the softer side of SARS
SARS: severe acute respiratory disease; manifests itself as a pneumonia-like illness. characterized by high fever, dry cough, and severe difficulty breathing.
SARS HOTSPOTS: china. vietnam. singapore. hong kong.
TAGLINE FOR HONG KONG'S MOST RECENT PROMOTIONAL CAMPAIGN BEFORE CIRCUMSTANCES CAUSED IT TO CHANGE: "hong kong takes your breath away."
NUMBER OF PUBLICATIONS THIS TAGLINE APPEARED IN BEFORE THE TOURIST BUREAU COULD STOP IT: unknown. but more than one.
CURRENT STATE OF HK TOURIST BUREAU: a little freaked out. just a little. maybe.
so, all over the world, there are magazines gleefully featuring an ad campaign that doesn't know how right it is. brilliant.
Posted by shivery at avril 10, 2003 04:19 PMComments